“If you’re not scared by what you’re revealing, than you’re not being transparent enough” –Jeffrey Hollender, Seventh Generation If real transparency is scary, why create it? Like with most things that bring real value (and take real effort), there are several benefits of having a glass-walled company. A note before the benefits: transparency isn’t a […]
Tag Archives: Consumer Behavior
This Is What Customers Want to Know About Your Cause Marketing Partnership
It turns out customers are paying a lot of attention to the tizzy of cause marketing campaigns surrounding them. In fact, they are underwhelmed with information. Cone’s 2010 Nonprofit Marketing Trend Tracker shows yet another reason to report on your campaign or program results–because customers care. Astoundingly, not even half of consumers think companies and nonprofits […]
Altruism May Be a Company’s Best Bet to Keep Customers Coming
If you give me an easy opportunity to do something good when I’m buying your product or even after I’ve taken it home, I’ll think better of you and I’ll likely share my positive feeling with the next person I come in contact with. I like to do good things. If your store gives me the […]
How Doing Good and Belly Fat Ads Relate–with Faisal Sethi
Doing nothing changes everything. It’s a bit hyperbolic admits Faisal Sethi, but it gets people thinking about how they can leverage their regular actions and routines for good. Sethi is the co-founder of DoGood Headquarters, a new startup out of Ottawa. DoGood Headquarters is virtual factory of online solutions that have a social impact in […]
Market with Manure & Buy High: What I learned from Stonyfield Farm’s Founder
Gary Hirshberg, CE-Yo of Stonyfield Farms is a self-described “passionate capitalist” who has created millions of dollars of capital for investors and measures progress in numbers and assets. Like Hirshberg, I believe that business is the most powerful force today to bring about social change. After listening to a podcasted conversation between Hirshberg and Clif […]
13 Benefits You Can Count on if You’re a Company with a Social Mission
Most people think that a social mission* is a money drain on a business. Conversely, I’ve found that it helps a company grow. Here are 13 ways that your business can profit from integrating a social mission. People will talk: consumers, competitors, investors, suppliers and the press. Employee morale goes up. People like to work for […]
Interview with One World Cafe Visionary
I spoke with Denise Cerreta, founder of One World Everybody Eats,to find out how she developed her model for a community kitchen, how she plans to scale it internationally and what other businesses can do create a company that gives back. What are One World Everybody Eats’ primary objectives? Eliminate world hunger. Feed and include […]
Voluntary Pricing Generates Change & Profits
UPDATE: I’ll be interviewing Denise Cerreta on Monday. Check back next week to hear about her experiences with One World Cafe. There are no prices or fixed menus at One World Cafe in Salt Lake City, Utah. Customers choose their portion sizes and pay what they deem fit. The “community kitchen” is One World Cafe’s […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
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