7:38 pm •
Categories: Businesses, Uncategorized •
by admin
With the blogs I read, the experts I interview and the networking groups I belong to, I figured I had a pretty accurate count of U.S. companies that are crushing it with their social mission. But I don’t. And I need your help. Which companies or entrepreneurs do you know that we can learn from? […]
1 Comment
3:19 pm •
Categories: Businesses, Corporate Social Responsibility, Rants & Raves •
by admin
Dear REI, Your products are good, but you are missing a bit of edge. With you, I’m getting a durable jacket. With Patagonia, I’m getting a durable jacket and helping to save the planet. That’s how Patagonia makes me feel about their products. Pretty powerful, right? The thing is, you are doing good work […]
5 Comments
6:24 pm •
Categories: Consumer Behavior, Corporate Social Responsibility, Rants & Raves •
by admin
In my view American Express should get a handshake for its new initiative, but many think a slap on the wrist is more deserving. American Express is offering 500 points to members of its rewards program for every hour they volunteer. The program is capped at 10,000 points or 20 hours per year and volunteers must choose […]
Comments Off on Air Miles for Volunteering: Oxymoronic? Cause-washing? Genius!
5:34 pm •
Categories: Tools, Web/Tech •
by admin
Here are the blogs and sites I read (about half of them I read or skim daily) for sustainable business news and perspectives on good business, marketing and blogging. I like to sign up for a daily or weekly email feed so I can skim headlines and ideas without having to remember to visit the […]
3 Comments
2:11 pm •
Categories: Uncategorized •
by admin
Once you understand that a social mission is an incredible asset for your business your first question is usually “Where do I start?” Many of the pieces I write focus on what an entrepreneur or CEO should consider when building a social mission. But if you are an employee looking to implement from within, your […]
3 Comments
4:38 pm •
Categories: Businesses, Interviews, Podcast •
by admin
A social mission is not a short-cut. Your business won’t get preferential treatment from suppliers, investors or consumers because it aims to do good. Not at first anyway. You need to deliver a service that people want (either a new product or one of exceptional quality) at prices that meet or undercut market rates. It’s […]
Comments Off on Building an Online Destination for CSR: The Zoosa Chronicles–with Mike McGlade
7:00 am •
Categories: Interviews, Podcast •
by admin
Likely you are reading this to A) learn how you can start or fortify strategic social initiatives; B) hire someone who can; or c) looking to be this hire. You’ll be better equipped to draft a job description or scan the job boards once you understand the CSR/sustainability job market and what makes a company […]
3 Comments
4:14 pm •
Categories: Corporate Social Responsibility, Trends •
by admin
To increase your leadership clout, put down your 360° feedback report and be socially responsible. There is a distinct link between being perceived as a good manager or leader and practicing social responsibility. Sirota Survey Intelligence asked 1.6 million employees from more than 70 organizations about senior management’s integrity, empathy and effectiveness and found a […]
Comments Off on Do This If You Want to Be a Better Leader
6:23 pm •
Categories: Corporate Social Responsibility, Trends •
by admin
Yes, corporate social responsibility (CSR ) has existed in some forms for decades, but many companies are attempting it for the first time or taking on more audacious programs. As they venture, they sometimes fail, but if they share their mistakes with others, they help others avoid similar pitfalls and, studies indicate, gain consumer confidence. […]
Comments Off on Stolen Trees and Wasted Paper: What We Can Learn From Ricoh’s CSR Misadventure
9:03 pm •
Categories: Trends •
by admin
What can U.S.-based businesses learn from Asian corporate social responsibility (CSR) programs? A lot and a little at the same time. My view is that businesses engaging in CSR at home and overseas face the same fundamental issues, with varying secondary issues (like governance, specific consumer behavior or local environmental standards). So I’m turning to […]
Comments Off on The Future of CSR–10 Things You Should Start Now