What does a nonprofit board of directors have to do with your company’s social mission? If you think Not much, then your company is missing out on an effective tactic to boost your social mission. Your company can matter more. Encouraging your employees (management or executive level) to join nonprofits boards facilitates leadership development, supports […]
Tag Archives: social mission tactics
Why CVS’ Social Responsibility Programs Are Its Most Wasted Resource
If your company consistently runs social responsibility programs, but doesn’t take the time or have the confidence in its programs to make sure I know about them, it’s doing me and itself a disservice. Like Walgreens or Rite Aid, CVS is a national pharmacy chain. There’s no visible differentiation between it and its competitors. Maybe […]
3 Things REI Should Do to Turn Its Social Programs Into a Social Mission
Dear REI, Your products are good, but you are missing a bit of edge. With you, I’m getting a durable jacket. With Patagonia, I’m getting a durable jacket and helping to save the planet. That’s how Patagonia makes me feel about their products. Pretty powerful, right? The thing is, you are doing good work […]
Your Competitive Advantage Lies in Your Social Responsibility–with Seventh Generation’s Jeffrey Hollender
I started Cause Capitalism to convince you that having a social mission will help grow your business and to show you how. I want you (and me) to be able to create a sector-changing business like Jeffrey Hollender did with Seventh Generation. Long before it was fashionable, Jeffrey took toilet paper and dish detergent and […]
Start With You: The Easiest Way to Build a Social Mission–with Renee Spears
“Why build a business with a social mission?” For Renee Spears, the reason was because she wanted a great place to go to work everyday. She didn’t conduct extensive market research and she didn’t wait until she had an MBA. She just built what she liked. It worked and now she’s helping other companies do […]
How Trust Can Boost Profits, Particularly For Social Enterprises
We know that transparency is a strong indicator of a company’s social mission. Turns out, it’s also good for business. Recently, transparency has been shown to be a significant driver of ultimate financial performance. The thread between transparency and profit is trust. By opening up internal operations, successes and failures to the public and to employees, we demonstrate transparency […]
How Elemental Herbs Built a Social Mission Without Really Trying–With Caroline Duell
Sometimes, as social entrepreneurs, we’re reluctant to show our passion for the social side or our business. We get caught up in trying to appear soundly strategic or business-minded or we over think our messaging, “Will this look like cause-washing? Can customers get behind this? How will we measure and track our results?” There’s merit to the […]
Patagonia Didn’t Wait Until the Planet Was Fixed Before Investing in its Employees. Here’s Why You Shouldn’t Either.
Part of running a business with a social mission means you work with a set of stakeholders (customers, suppliers, employees, investors and community) versus with shareholders. We are used to evaluating our social mission in terms of the benefits it allays to a cause, consumers or revenue. Often, employee perks are mid-ranked priorities (at best) […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
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